A Confession of an Advertiser

Author: David Ogilvy
Publisher:
Publish Date: 2003-04-01
Features: China is undergoing a large-scale brand creation movement in the shortest period in the history of the world. In my opinion, this means that two factors are working together in a particularly powerful way. First, China's economic reform is leading its products and services forward, making them capable of competing with the best products and services in the world. Second, the depth of Chinese culture in symbols and symbols allows Chinese consumers to enthusiastically add multi-angle and multi-layered meanings. And "brand image" can combine these two factors.