First sales pitch: "The Greatest Salesman in the World" Practice Edition

Author: Wu Bida
Publisher:
Publish Date: 2004-08-01
Features: Among the numerous books on sales, it is rare to find one that not only explains the general knowledge and basic principles of sales in an accessible manner but also provides concrete guidance for sales practice. Therefore, emphasizing practicality and operability is a key pursuit of this book. Life presents many opportunities, and with each opportunity comes both passion and hope, as well as confusion and uncertainty. Success and failure are intertwined, and danger and opportunity coexist. With this in mind, the book puts itself in the readers' shoes, incorporates insights from various sources, accumulates wisdom from different perspectives, and draws lessons from others to help readers excel. This is the second pursuit of the book. Sales is a stepping stone toward business success, and none of the later business giants achieved without starting their wealth journey with sales. This book is specifically written for fresh graduates and those who have just entered the sales profession, serving as an introductory textbook for those engaged in sales work. It is also highly beneficial for experienced salespeople in solving workplace challenges. While briefly introducing the theory of sales, it explores various sales techniques across different industries and characteristics, making it a practical guide that combines theory with practice for newcomers.