Social Research Methods

Author: Gao Yan
Publisher:
Publish Date: 2002-04-01
Features: The book is divided into 12 chapters. Chapter 1 is the introduction, which mainly introduces social research methods and the system of social research methods. This chapter also briefly introduces the emergence and development of social research methods at home and abroad. Chapters 2 to 12 are written according to the basic process of social research. Chapter 2 is research design, Chapter 3 is the measurement and operationalization of concepts, Chapter 4 is sampling, and Chapters 5 to 9 are methods of data collection, including literature review, observation, interview, experiment, and questionnaire. Chapter 10 is data organization, Chapter 11 is data analysis, and in the last chapter, we mainly introduce the basic structure of research reports and the specific writing methods for each part.