Big Failure

Author: Wu Xiaobo
Publisher:
Publish Date: 2003-09-01
Features: This is a book that makes your hands feel hot! Each one of these domestic brands is incredibly famous—so famous that I don’t even know how to describe their fame. Yet suddenly, in the prime of their "flowering years," they collapse like dust in the wind, falling silently and unnoticed! It’s as if the sudden withering of vibrant lives leaves people shaken. This was an exciting era, filled with countless opportunities that stirred the heart. A great brand could often be forged in an instant; it was also a time of adventure, but the unknown risks made everyone tremble. Success often vanished in an instant. This book aims to uncover the failure genes behind the rise and fall of ten emerging enterprises: What is the original sin of China’s online economy? Why were the "Youth Guard" so short-lived? What were the reasons for the failure of the "Brand King"? How did become a root of trouble? Why are businesses worth billions so fragile? How did China’s "brands" get destroyed? What did the leave behind for companies? How deep is the trap of "diversification"? How close should entrepreneurs stay to politics?