Ugly Duckling: Ogilvy's Creative Views: Ogilvy's Creative Views

Author: Tan Qiming
Publisher:
Publish Date: 2003-07-01
Features: The greatest feature of this book is that it reveals the characteristics of outstanding creativity and clearly demonstrates the differences between general creativity, excellent creativity, and outstanding creativity. The author tells readers the story of the "ugly duckling" turning into a "swan" in simple and easy language, of course, these stories take place in the advertising industry, not in fairy tales. It is a very interesting book about advertising creativity. The author observes this wonderful field of advertising creativity from a unique perspective and allows readers to clearly experience the creative spirit of the Ogilvy team by showcasing and analyzing advertising works.