Survey: Questionnaire Design Manual

Author: Guo Qiang
Publisher:
Publish Date: 2004-01-01
Features: The key features of this series are as follows: First, it is detailed. This series covers all aspects of survey content, providing very comprehensive information. Second, it is highly practical. After reading the books, you can apply and operate them in practical work, which gives them value and significance. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is an important aspect of highlighting practicality.
In this era where public opinion takes precedence, in a society that values consumption, and in a time when surveys are everywhere, it is essential for everyone to master the basic tools for understanding others, recognizing society, and seizing business opportunities. This tool is surveying. Relying solely on intuition in social interactions, business, or daily life will inevitably lead to being by the market and society. Since this is an era where public opinion is paramount, understanding public sentiment through surveys is the fundamental duty of governments and public officials. Public hearings are based on surveys. Superficial investigations are outdated. Providing professional survey techniques is the demand of the times.
The emergence of a buyer's market in China has made consumers the kings of the market. Understanding consumer needs, grasping market trends, improving service satisfaction, and expanding product market share are the winning strategies for businesses to thrive in fierce market competition. Therefore, market surveys have flourished across China. As a fundamental tool for understanding society, seizing business opportunities, and knowing others, surveys are not only essential for government officials, market researchers in enterprises, and professional surveyors but also have become a compulsory course in China's colleges and universities. In modern society, surveying is increasingly becoming a basic literacy for the public, and it is also growing into a booming industry.
As a sociologist, I am happy to promote the popularization of sociological knowledge, including surveying knowledge, because the popularization of social science knowledge should be an important part of scientific popularization. As a sociologist, I also appreciate and support the efforts to industrialize the surveying sector. Guo Qiang is a Ph.D. student I supervised, and he is willing to spread and popularize surveying knowledge, as well as the industrialization of surveying knowledge, which I fully support. Compared to similar publications, I believe this series has the following features: First, it is detailed. This series covers all aspects of survey content, providing very comprehensive information. Second, it is highly practical. After reading the books, you can apply and operate them in practical work, which gives them value and significance. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is an important aspect of highlighting practicality.