Battlefield Guide to Investigation: Quantitative Survey Handbook

Author: Guo Qiang
Publisher:
Publish Date: 2004-01-01
Features: The key features of this series are as follows: First, it is detailed. This series covers all aspects of survey content, providing very comprehensive information. Second, it is highly practical. After reading the books, you can apply and operate them in practical work, which gives them value and meaning. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is crucial for highlighting practicality.
In this era where public opinion matters, in a society that values consumption, and in a time when surveys are everywhere, it is essential for everyone to master the basic tools for understanding others, recognizing society, and seizing business opportunities. This tool is survey research. Relying solely on intuition in social interactions, business, or daily life will inevitably lead to being by the market and society. Since this is an era where public opinion takes precedence, understanding public sentiment through surveys is the fundamental duty of governments and public officials. Public hearings are based on survey research. Superficial surveys are outdated. Providing professional survey techniques is the demand of the times.
The emergence of a buyer's market in China has made consumers the gods. Understanding consumer needs, grasping market trends, improving service satisfaction, and expanding product market share are the winning strategies for businesses in fierce market competition. Therefore, market research has flourished across China. As a fundamental tool for understanding society, seizing business opportunities, and knowing others, surveys are not only essential for government officials, market research personnel in enterprises, and professional surveyors but also have become a compulsory course in China's universities and colleges. In modern society, survey research is increasingly becoming a basic literacy for the public, and it is also growing into a booming industry.
As a sociologist, I am willing to promote the popularization of sociological knowledge, including survey research, because the popularization of social science knowledge should be an important part of scientific popularization. As a sociologist, I also appreciate and support the efforts to industrialize survey research. Guo Qiang is a Ph.D. student I supervised, and he is very enthusiastic about disseminating and popularizing survey research knowledge, as well as the industrialization of survey research practices, which I fully support.
Compared to similar publications, I believe this series has several distinctive features: First, it is detailed. This series covers all aspects of survey research, providing very comprehensive information. Second, it is highly practical. After reading the books, you can apply and operate them in practical work, which gives them value and meaning. Additionally, the series includes many case studies, which is another distinctive feature. Learning from case studies is crucial for highlighting practicality.