Investigation Practical Guide: Investigation Measurement Manual

Author: Guo Qiang
Publisher:
Publish Date: 2004-01-01
Features: The key features of this series are: First, refinement. This series covers all aspects of survey content in detail. Second, practicality. After reading the books, you can apply and operate them in practical work, which gives them value and meaning. Additionally, the series includes many case studies, which is another feature. Learning from case studies is crucial for highlighting practicality.
In this era of public opinion, this is a society that values consumption, and surveys are everywhere. This era demands that everyone masters the basic tools to understand others, recognize society, and seize business opportunities. This tool is surveying. Relying solely on intuition in social interactions, business, and daily life will inevitably lead to being by the market and society. Since this is an era where public opinion takes precedence, understanding public sentiment through surveys is the fundamental duty of governments and civil servants. Public hearings are based on surveys. Superficial investigations are outdated. Providing professional survey techniques is the requirement of the times.
The emergence of a buyer's market in China has made consumers the gods. Understanding consumer needs, grasping market trends, improving service satisfaction, and expanding product market share are the winning strategies for businesses in fierce market competition. Therefore, market surveys have flourished across China. As a basic tool for understanding society, seizing business opportunities, and knowing others, surveys are not only essential for government officials, market researchers in enterprises, and professional surveyors but also a compulsory course in China's universities and colleges. In modern society, surveying is becoming a fundamental literacy for the public, and it is also growing into a booming industry.
As a sociologist, I am willing to popularize sociological knowledge, including surveying knowledge, because the popularization of social science knowledge should be an important part of scientific popularization. As a sociologist, I also appreciate and support the industrialization of surveying. Guo Qiang is a Ph.D. student I supervised, and he is enthusiastic about disseminating and popularizing surveying knowledge, as well as the industrialization of surveying knowledge, which I fully support. Compared to similar publications, I believe this series has the following features: First, refinement. This series covers all aspects of survey content in detail. Second, practicality. After reading the books, you can apply and operate them in practical work, which gives them value and meaning. Additionally, the series includes many case studies, which is another feature. Learning from case studies is crucial for highlighting practicality.