E-commerce and Network Multimedia Tutorial

Author: Zhang Qingbian
Publisher:
Publish Date: 2003-03-01
Features: This book is a general textbook for universities and colleges majoring in e-commerce and related fields. Emerging e-commerce and network multimedia technologies have entered the university as an interdisciplinary new discipline. China has joined the WTO and become a member of the global economic and trade family. E-commerce is being highly valued by governments worldwide as a necessary means of economic and trade. How to meet social needs and cultivate a large number of qualified e-commerce is the direction that various organizations such as government departments, enterprises and institutions, and universities are striving to achieve. For this purpose, our press has cooperated with relevant experts in the domestic education sector to jointly organize and publish this book.
Chapter 1 introduces the development and application of e-commerce;
Chapter 2 elaborates on the advanced nature, practicality of e-commerce, and its promotion of innovation in production, services, and commerce;
Chapter 3 discusses the close relationship between e-commerce and multimedia network communication technology, the application of browsers, and email sending and receiving skills;
Chapter 4 introduces the transaction process and implementation methods of e-commerce;
Chapter 5 covers multimedia network advertising, network marketing, and the application of multimedia technology;
Chapter 6 explains Photoshop image compression and processing technology, providing processing examples;
Chapter 7 covers the design and creation of Flash and ImageReady animations;
Chapter 8 introduces the laws and regulations of e-commerce;
Chapter 9 discusses the security issues of e-commerce transactions;
Chapter 10 explains the planning, design, publishing, and management of e-commerce websites;
Chapter 11 covers the design of dynamic web pages for e-commerce;
Chapter 12 looks ahead to the future development prospects of e-commerce.
This book features novel content, a clear structure, strong practicality, and guidance. It is not only a general textbook for universities and colleges majoring in e-commerce and related fields but is also highly suitable as a training textbook for related fields in society. It can also serve as a self-study book for a wide range of professionals engaged in e-commerce application and development.
Recommended teaching hours: Undergraduate university 40~60 hours (20 hours of hands-on); Vocational and technical schools 60~80 hours (30 hours of hands-on).
The CD content of this edition includes example materials and results from some chapters of the book.