Practical Brand Marketing for Cosmetic Companies

Author: Zhang Bingwu
Publisher:
Publish Date: 2003-10-01
Features: The first comprehensive and in-depth practical book on cosmetic marketing in China. This professional work systematically discusses cosmetic brand management and marketing communication, offering strong practical guidance. Based on the author's brand consulting experience, it extracts key topics such as business transformation, brand management, channel development, terminal management, franchising, and advertising communication, providing detailed discussions. The book focuses on practical operations, using vivid language and detailed case studies to address real-world issues of concern to enterprises. For many small and medium-sized enterprises, the content can be fully applied to marketing management and advertising communication to achieve better brand effects.