Discount and Gift Promotion Case Analysis

Author: Gu Songlin
Publisher:
Publish Date: 2003-01-01
Features: 50 practical case studies of foreign brands promoting in domestic markets, in-depth exploration of the effectiveness of discounts, cash rebates, and free gifts in promotions. The book avoids complex theories and instead takes a practical approach, tracking the promotional plans of renowned domestic and international brands from conception, design, execution to results, analyzing their strengths and weaknesses layer by layer, and proposing corrective measures. It is an essential reference for professional marketers.