Sales Techniques and Channel Analysis

Author: Gu Songlin
Publisher:
Publish Date: 2003-01-01
Features: If you can make money, help others make money in the same field. If you are not a good boss, don't put the hat of a planner on your head. If you are very familiar with a field, don't think you can also generalize in other fields. If the enterprise you plan hasn't truly made money, you should refund the fees already collected. For a product to successfully enter the Chinese market, in addition to having high quality and a distinct brand image, it also requires the coordination of all staff. For example, when a product is launched into the market, it must go through distributors or agents before reaching the hands of consumers. This process is extremely critical. How can a company cooperate with distributors to make them work wholeheartedly? How can you deal with bad distributors? Salespeople often "jump ship," what countermeasures does the company have? Under what circumstances can a product be priced higher? These are all key issues that a product must face after entering the market, and this book will answer them one by one.