Sponsorship, Middleman Promotion Case Analysis

Author: Gu Songlin, edited by Phyllis (USA)
Publisher:
Publish Date: 2003-01-01
Features: This book explores the appropriate direct selling strategies from the perspective of a shopping mall owner and consumer behavior, specifically analyzing the actual effectiveness of sponsoring charitable, sports, and other events. Selected advertising examples include: Carlsberg Beer, Miller Beer, Lipton Tea, Vaseline Skincare, ELLE Magazine, and Tao Da products. The book goes beyond the conventional approach of pleasing customers in sales, gathering a series of promotional methods targeting wholesalers, distributors, and other intermediaries, analyzing marketing and promotion from another angle. China has a diverse sales channel network, and how to break through the door and make goods cooperate with marketing plans is an indispensable academic subject.