Successful Enterprise Excellence Tutorial: The Art of Public Relations Planning

Author: Brin
Publisher:
Publish Date: 2001-11-01
Features: This book is a part of "The Excellent Course of Successful Enterprises," specifically "The Way of Public Relations Planning for Successful Enterprises." It introduces classic strategies of world's top 500 companies such as Johnson & Johnson and Apple Computer, as well as local practices of first-class domestic enterprises. Additionally, it features many successful enterprises that are not widely known due to various reasons. The book is rich in content and provides detailed, real-life case studies, making it the most comprehensive and profound analysis of the success secrets of successful enterprises in the field of public relations planning to date.