Internet Marketing Management

Author: Xiong Bo
Publisher:
Publish Date: 2001-06-01
Features: This book takes the main theme of how to carry out online marketing, incorporating traditional management ideas and concepts throughout. It elaborates on the new management model of online marketing in detail from various aspects such as market research, advertising, distribution channels, customer relationship management, pricing, and more. The book is divided into 10 chapters, including an overview of e-commerce, the basics of online marketing, an introduction to online marketing, online marketing market research, online marketing product and pricing strategies, online marketing distribution strategies, online marketing advertising strategies, online marketing customer management strategies, and case studies. The book aims to systematically present the above content to a broad readership in a concise and easy-to-understand language, with high theoretical value, practicality, and applicability. It is suitable for cadres from various economic management departments, plant managers (managers) and business and management personnel of enterprises, as well as technical personnel in factories and general readers interested in online marketing.