Introduction to Broadcasting Studies

Author: Yao Xishuang
Editor-in-Chief: Chen Youjun
Publisher:
Publishing Date: 2002-09-01
Features:
Section: The Introduction to Broadcasting Studies is divided into four parts: Ontology, Creation Theory, Style Theory, and Development Theory.
Part 1: Ontology
This section aims to reveal the nature and characteristics of broadcasting, discussing its creativity, journalistic nature, artistic nature, and the creative features it reflects. It elaborates on the status, functions, and roles of broadcasting.
Part 2: Creation Theory
This section discusses the fundamental elements of broadcasting creation and their interrelationships, the characteristics of broadcasting creation techniques, the basic methods of broadcasting creation, the fundamental laws of broadcasting creation, the principles of broadcasting creation, and a brief overview of the classification of broadcasting creation.
Part 3: Style Theory
This section discusses the basic meaning and characteristics of broadcasting style, the constituent elements of broadcasting style, the reasons for the formation of broadcasting style, and the basic forms and features of broadcasting style in People's Broadcasting.
Part 4: Development Theory
This section briefly outlines the development of People's Broadcasting and looks ahead to the trends in broadcasting development. It explores the dialectical relationship between inheritance and innovation, as well as borrowing and development in broadcasting work.
Four: Methods
Due to the complexity of broadcasting creation activities and the marginal nature of the broadcasting discipline, the study of Chinese Broadcasting Studies has become a complex systematic project. To conduct research on it, mastering the correct research methods is particularly important. The determination of research methods should consider two aspects: one is to establish basic methods with guiding significance, and the other is to establish specific research methods tailored to the discipline's characteristics. The worldview and methodology of Marxism are the guiding ideology and scientific methodology for all scientific research, and they should also serve as the guiding ideology and methodology for Chinese Broadcasting Studies. Adhering to this guiding ideology, in the research of Chinese Broadcasting Studies, it is necessary to adopt the perspective of dialectical materialism and historical materialism as the guide, adhering to the unity of theory and practice, the unity of generality and individuality, while also maintaining a scientific attitude of seeking truth from facts and adhering to the principle of "let a hundred flowers bloom and let a hundred schools of thought contend."
According to the characteristics of Chinese Broadcasting Studies, the following research methods can be adopted.
(1) Systematic Method
Engels pointed out: "The entire natural world we can reach constitutes a system, a certain common connection among objects, and here we understand the term 'object' to mean all material realities, from stars to atoms." Broadcasting creation is also a complex systematic project. When studying it, one must not only consider the characteristics of each element but also analyze their interactions, interconnections, and mutual influences. For example, when studying the language expression methods of the creative subject—the broadcaster—we cannot ignore the listening and viewing habits and patterns of the creative object—the audience or viewer; when studying the expression patterns of television commentary, we cannot ignore its visual content and movement methods, and so on.
(2) Holistic Method
Due to the complexity of the broadcasting creation system, when conducting research, we must adopt a three-dimensional perspective, treating all connections within the system's content elements as an open system; we must comprehensively analyze all relationships with elements outside the system, as well as the influence of external elements on internal elements, to achieve effective results. For example, when studying the expression of broadcasting emotions, we must consider broadcasting creation as an open system and examine the relationship between broadcasting and life. Life is the source of broadcasting creation, and the emotional expression patterns in life are the foundation of broadcasting emotional expression patterns. From a holistic perspective, it should also be noted that the expression of broadcasting emotions not only reflects the emotions of the broadcaster's "small self" but should also embody the emotions expected of the "big self" of the party's propagandist, reflecting political awareness and policy sensitivity. From the perspective of linguistic activity, it should also reflect the linear patterns and temporal and procedural patterns inherent in the expression of emotions through language. Holistic research should comprehensively, thoroughly, develop, and dynamically consider the internal and external connections of broadcasting creation activities and the elements they contain.
Postscript:
Although the writing of this book has come to an end, the research on Introduction to Broadcasting Studies will continue. In the process of exploration, there are always new discoveries and new issues that await further study, and I will continue to strive. Here, I extend my heartfelt gratitude to the college leaders and teachers who supported my cultivation, especially Professor Zhang Song for writing the preface and encouraging me; to the leaders and colleagues of the college publishing house, especially Editor Chen Youjun, Tang Hongmei, Zhang Zhenlan, and other colleagues who directly contributed their hard work.
Author, May 1998