Twelve Golden Rules of Customer Loyalty: The Path to Joyful Profit

Author: Gil Griffin
Translator: Kuang Anling
Publisher:
Publish Date: 2004-01-01
Features: From this book, you will see how the internet is enhancing customer sensitivity and insight; which technical approaches are critical for companies to "handle" increasingly demanding customers. Research results show that customers who engage in transactions with a company through multiple channels exhibit higher loyalty than those who use only a single channel. Why the call center has become the new forefront of the company; to provide comprehensive service to customers, what capabilities do these customer service representatives need. How companies and businesses can meet the value needs of customers and ultimately win their loyalty. "The Twelve Golden Rules of Customer Loyalty" clearly divides the seven stages of consumption and points out which strategies companies and businesses can apply at each stage. These strategies are suitable for any product or service of companies of any size or scale.