China Residential Innovation Hot Selling Planning: Unveiling the Profitability Mystery of Products from 300 Renowned Real Estate Developers

Author: Yu Yingzheng, Zhang Wei, Jie Linxi
Publisher:
Publish Date: 2002-03-01
Features: As a work that reveals the successful essence of residential development within China's real estate industry, China Residential Innovation and Hot Selling Planning—Unveiling the Profitability Secrets of 300 Renowned Real Estate Developers was born in this context. It serves as a clear and practical guide, leading us to rapidly strengthen the ability of real estate enterprises to continuously surpass and innovate amidst the ever-changing business world. This book not only compiles nearly all new residential cases from developed regions in China between 2001-2002, but also deeply and systematically explores the development philosophies and business secrets of famous real estate enterprises. It summarizes the "7 Platforms, 3 Major Channels, and 10 Recipes" of residential innovation planning, proposes a complete approach to formulating and implementing residential innovation strategies, and provides numerous "secret weapons" for professional operators at the forefront of the real estate industry. China Residential Innovation and Hot Selling Planning is the first book in China to be fully printed in color in the real estate field. It is written in a highly accessible and easily searchable format, accompanied by thousands of stunning real estate advertisements and on-site photos of residential projects, clearly and powerfully conveying valuable practical insights. It is an outstanding work for understanding the forefront of real estate today.