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Author: Chief Editor: Xu Qihua et al
Publisher:
Publish Date: 2002-02-01
Features:
Fragment: Sentences like this can make the recipient develop a good impression of the sender and their company.
II. The Importance of Qualified Letters
The purpose of most business letters is either to inform the recipient or to elicit a response to the letter. Achieving these goals is the foundation for the company to take the next step. For many companies, the annual cost of letters is substantial. No company or enterprise wants to spend money on letters that fail to convey their ideas and the facts they have learned, resulting in no response. Unclear or unconvincing letters not only waste time and money but also leave a poor impression on the recipient. Equally important as informing the recipient and obtaining their appropriate action is making a good impression on them. Letters that achieve this are often successful in the first two goals, making them particularly attractive. Further, such letters often have two important incidental effects: First, they can help your company sell products or secure opportunities to provide services; Second, they can help you advance in your career. For example, would you like your boss to receive a letter like the following?
Mrs. Ruth Klein
Manager, Adjustments Department
Connelly's Department Store
Boston, Massachusetts 02184
Dear Mrs. Klein,
This letter is to authorize you to make the necessary repairs on my watch and charge the expenses to my account. Also, I would like to say that I have never been turned down in such a way as Mr. James Weed did. I had originally asked your store to pay for the repairs under the guarantee. But Mr. Weed explained that the guarantee did not cover breakage. His letter was courteous and clear, and I could not help but accept defeat gracefully.
In this day and age, when one is constantly bombarded by words written by apparent robots, Mr. Weed's letter came as a well-needed relief.
Sincerely,
Mrs. Anne Turner