Urban Image and Urban Cultural Capital Theory: A Sociological Study of Comparative Research on Urban Image at Home and Abroad: A Sociological Study of Comparative Research on Urban Image at Home and Abroad

Author: Zhang Hongyan
Publisher:
Publish Date: 2002-09-01
Features: Comparative study of Chinese and foreign cities. This book for the first time proposes the concepts of "urban cultural capital" operation and "urban new behavioral culturalism," and is China's first academic monograph dedicated to researching urban image and the operation of "urban cultural capital." The book conducts a systematic study of urban image theory and urban image construction practices worldwide since the 20th century. Starting from the practical significance of urban image construction, it analyzes the emergence and development of urban image theories in China and foreign countries through comparative research, demonstrating the social, economic, and cultural attributes of urban image, "urban cultural capital," and "urban new behavioral culturalism."
In detail, it argues the content and form of urban image construction from three levels: the conceptual system, behavioral system, and visual system. Creatively, it proposes methods and models for urban image positioning. Particularly, while conducting theoretical research, the book carries out extensive field investigations in cities, offering an operational model for urban image construction and the operation of "urban cultural capital." It presents a fresh perspective, innovative concepts, and novel operational approaches.
The entire book forms a self-contained system, with a unique way of thinking. It is characterized by distinct academic rigor, scholarly depth, practicality, and scientific validity, filled with dialectical thinking and innovative insights. It serves as a valuable reference for urban management decision-makers, urban administrative personnel, researchers on urban economic and social issues, urban planners, consulting and planning companies, advertising agencies, and faculty and students at universities and colleges.