Copywriting

Author: Li Shideng
Publisher:
Publish Date: 2003-08-01
Features: "Copywriting for Advertising," proposed by Li Shideng and Zhou Yunjin as the outline, with each chapter written by the following authors: Li Shideng wrote the introduction, Chapter 1, Chapter 2, Chapter 3, Chapter 4, Chapter 5, and Chapter 7; Li Li wrote Chapter 6; Zhou Yunjin and Huang Guihong wrote Chapters 8 and 9; Guo Hongsheng wrote Chapter 10. The entire book was compiled by Jin, and Huang Guihong did a significant amount of data entry and proofreading work. The extensive image layout in this book was completed by Lu Mingde. The authors would like to express their gratitude here. "Copywriting for Advertising" references and cites research findings from both domestic and international sources, which are noted in the book. The authors deeply appreciate this.