Modern SME Asset Management

Author: Wang Bingtao
Publisher:
Publish Date: 2003-06-01
Features: Small and medium-sized enterprises are a crucial force driving China's economic development and a key means of creating job opportunities and improving people's income levels. Due to historical reasons, the cultural levels of investors and management personnel in most small and medium-sized enterprises in China still need to be raised, and their business vision and philosophy need to be comprehended and elevated. This book meets the learning needs of investors and management personnel in small and medium-sized enterprises, helping them improve their asset management capabilities. The content is divided into four chapters, guiding investors on how to manage asset securitization, how to establish asset and trust investment, how to build and manage brand assets, and discussing technology property rights and technology markets. It is believed that managers who read this book will find the key to unlocking the door to business development.