Advertising Principles and Practice

Author: Wells
Publisher:
Publish Date: 2001-10-01
Features: "Principles and Practices of Advertising" reveals the various mysteries of advertising operations through vivid and lively language and cases, providing answers to our problems. The book helps readers understand and master the basic knowledge and skills of this discipline through various forms such as "excellent examples," "discussions on effectiveness issues," "discussions on principle issues," and "course projects." At the same time, it uses the thinking of integrated marketing to help readers solve their doubts. This rich, concise, and engaging textbook, with both theoretical depth and certain inspirational value, is sincerely dedicated to readers who are particularly interested in and fascinated by advertising.