Innovation: The Soul of the Enterprise

Author: Wang Yaoyuan
Publisher:
Publish Date: 2002-01-01
Features: Innovation is the key to winning in today's fierce corporate competition and also a crucial skill for senior management in modern enterprises when making strategic decisions. This book is the result of 46 students from the 2000 full-time MBA class of Northern Jiaotong University, who combined their practical work experiences and applied MBA theoretical knowledge to explore corporate innovation activities. The main content includes: innovation concepts, management system innovation, operational mechanism innovation, technological innovation, market innovation, human-centered approach, and innovation cases. The book covers aspects such as corporate strategic decision-making, corporate culture, marketing, and financial management, and is characterized by its rich content, strong practicality, and high reference value. It is suitable for postgraduate and undergraduate students of MBA and economics and management majors for research and analysis, as well as for senior corporate managers (including marketing, finance, operations supervisors) for reference and training. Innovation is the key to winning in today's fierce corporate competition and also a crucial skill for senior management in modern enterprises when making strategic decisions. This book is the result of 46 students from the 2000 full-time MBA class of Northern Jiaotong University, who combined their practical work experiences and applied MBA theoretical knowledge to explore corporate innovation activities. The main content includes: innovation concepts, management system innovation, operational mechanism innovation, technological innovation, market innovation, human-centered approach, and innovation cases. The book covers aspects such as corporate strategic decision-making, corporate culture, marketing, and financial management, and is characterized by its rich content, strong practicality, and high reference value. It is suitable for postgraduate and undergraduate students of MBA and economics and management majors for research and analysis, as well as for senior corporate managers (including marketing, finance, operations supervisors) for reference and training.