Public Relations Principles and Practice

Author: Ding Junqiang
Publisher:
Publish Date: 2006-08-23
Features: University textbook. This book primarily introduces the basic knowledge, fundamental theories, and practical applications of public relations. The book is divided into 12 chapters, providing a comprehensive and systematic overview of the basic concepts and disciplinary nature of public relations, the origin, development process, and future trends of public relations, the organizational structures and practitioners in public relations, the objects of public relations, the general procedures and practical knowledge of public relations, such as public relations communication, public relations planning, public relations advertising, public relations etiquette, internal organizational public relations, public relations in different organizations, and case studies in public relations. The book balances fundamental theories with practical applications and is equipped with a large number of targeted review questions, thought-provoking questions related to real-world scenarios, situational discussion questions, and classic case study questions.