Effective Advertising Investment: How to Choose an Advertising Agency: How to Choose an Advertising Agency

Author: Ni Zhengxing
Publisher:
Publish Date: 2003-08-01
Features: The chapters of this book are arranged completely according to the actual operational process, divided into three parts: Chapters 1-3 are the first part, focusing on how to choose an advertising agency based on your needs; Chapters 4-8 are the second part, discussing how to work with the agency; the third part is Chapter 9, which covers how to find temporary freelance professionals. Hiring an advertising agency is essentially about how to utilize "external brains" to serve the company. Therefore, this book primarily discusses how to hire an advertising agency and also addresses other "temporary external brains"—typically, the tasks performed by freelancers and other external personnel hired by companies are also part of the work handled by advertising agencies.