Management Communication

Author: Chen Chunhua
Publisher:
Publish Date: 2001-08-01
Features: For business managers, improving communication skills is both a practical and crucial issue. With the changing times, people's awareness also changes, especially with the rapid advancement of technology, which not only brings about new economic forms but also fundamentally alters the way people communicate. Therefore, when facing communication challenges, if one cannot adapt to environmental changes, they are bound to suffer setbacks. Such failures can not only make people feel lost but also pose significant blows to the future of the enterprise and personal development. Communication is a vital component of management activities and behaviors, one of the most important responsibilities of businesses and all other forms of management, and the foundation of human behavior. It is both a science and an art. Successful communication lies more in the way it is communicated than in the content. This book starts by introducing the basic concepts of communication, then explains how to communicate, how to design communication in the information society environment, the principles and methods of communication, the forms and networks of communication, communication barriers and control, public relations strategies, corporate image design, internal communication, external communication, business negotiation skills, cross-cultural communication, and more. It explores the basic strategies for external and internal communication. This book can be used as a textbook for MBA programs, management graduate and undergraduate students, and is also suitable for on-the-job training and self-study.