Regional Tourism Planning Principles

Author: Wu Bihu
Publisher:
Publication Date: 2001-05-01
Features: This book is based on the author's experience in leading dozens of regional or tourism planning practices and reviewing over 2,000 domestic and international references. It explores the fundamental knowledge and general paradigms of regional tourism planning, elaborates on the theories and methods of market analysis and resource evaluation as the foundation of planning. It reviews and introduces concepts, technologies, and case studies related to various planning elements such as tourism image design, product (attraction) development, spatial structure, destination marketing, travel, reception, and services. Finally, it discusses the implementation and operation of planning from the perspective of support system construction. This book holds significant practical value for the burgeoning regional tourism development and management activities in China and serves as a valuable reference for tourism academic research in higher education institutions and research organizations.