Author: Sun YinGui
Publisher:
Publish Date: 1999-01-01
Features: The classic case analyses in this book, each filled with sincere and profound reflections, and the insightful observations on how Chinese enterprises can climb higher, leave a deep impression. Moreover, the extraordinary courage and broad-mindedness of Sun YinGui, the CEO of "Bailong," the once dominant leader in the thermos industry, are even more admirable. The Writers' Publishing House has designated this book as a mandatory reading material for mid-level and above executives in the company.
Once upon a time, a tiny thermos bottle stirred half of China just entering the market economy into a frenzy. Now, at a critical juncture when Chinese enterprises are universally undergoing a "second entrepreneurship," to warn himself and enlighten others, Sun YinGui, the leading figure of the Bailong thermos bottle, once hailed as the "Thermos King" by the media, bravely reopens his scars, examines himself and the Bailong company, and reflects profoundly on the common weaknesses and lingering issues of Chinese private enterprises during the "first entrepreneurship" period. With remarkable rationality, he analyzes the significance of institutionalized management in the "second entrepreneurship."
President's self-criticism
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