Introduction to Travel Promotions

Author: Lü Hefa
Publisher:
Publish Date: 2002-02-01
Features: This book is divided into six parts and twenty-five chapters, mainly including the marketing mix and tourism promotion mix, tourism promotion and the promotional environment, information dissemination, consumer behavior, market segmentation and market positioning, market research and survey, the specific steps of planning and implementing promotional activities, tourism advertising, the planning of tourism promotional cards, the characteristics and effective use of communication media, public relations, the public and public opinion, media relations, consumer relations, internal public relations of tourism operating organizations, the planning of special tourism public relations activities, the planning and implementation of conferences, etc. This book has the characteristics of knowledge, practicality, and theoretical nature, and is a series textbook for tourism majors.