Direct Selling Bible: How to Identify and Maintain High-Profit Customers

Author: Janet Rubio Patrick Locklin
Publisher:
Publish Date: 2003-04-01
Features: The New Work of the Founder of Dell's Direct Sales Model, enabling you to fully master the most effective and efficient relationship marketing system to date. The Direct Sales Bible is a practical guide that does not aim to tell you: What are the best customers and potential customers? What are the best goals for the company? Instead, this book proposes a comprehensive integrated system: the Direct Sales Multiplication System, to help you identify and nurture customers and potential customers, and build a strong alliance with high-profit customers. In an era where relationship marketing is paramount, companies that continue to grow all base their growth on profitable customers, and these companies can identify their most valuable customers. They create strong customer loyalty and forge solid customer relationships. The two authors of this book are highly creative marketing experts, and the "Direct Sales Multiplication System" they established has achieved great success in large companies such as Dell, Xerox, and Mercedes-Benz. In this book, they will share with us in detail the system and tools of the "Direct Sales Multiplication System" through real-life cases, so that you can plant the seeds of accelerated growth for your company and sustain it. The book is divided into three parts, mainly including: (1) Planning Phase (2) Execution Phase (3) Improving Marketing Results Phase In the book, the authors comprehensively and in detail demonstrate the role and practical steps of the Direct Sales Multiplication System through 10 clearly defined steps. The concepts presented in the book are applicable to both consumers and B2B (business-to-business) marketers, and the methods are suitable not only for online marketing needs but also for offline marketing needs.