B2B Marketing

Author: Barry Svastin
Publisher:
Publish Date: 2001-10-01
Features: This is currently one of the best books on internet marketing. It covers research on successful B2B case studies and the time rules for gaining benefits from the internet. It is a must-read for anyone interested in B2B e-commerce. If you plan to read only one book on internet marketing this year, this is the one. The author provides the best narrative on direct marketing that can be seen. By applying his theories, you will be on the path to success in online sales. Barry Svastin is the CEO of DirectchIeMerge, a marketing company located in Lexington, Massachusetts, dedicated to B2B direct marketing. Barry has 25 years of experience in marketing communications and direct marketing and has worked at companies such as Xerox and Epsilon. He founded DirectchIeMerge in 1983 and was named the "1992 New England Direct Marketing Expert."