Information dissemination: An infinite journey through time and space

Author: Bai Quangui et al.
Publisher:
Publish Date: 2003-01-01
Features: This book aims to utilize the basic theories of communication, employing clear and fluent language, to introduce as comprehensively as possible the fundamental meaning of information communication, the basic processes and structures of information communication, information communication media, the main types of information communication, and the effects of information communication. The goal is to enable readers to form a relatively complete and profound understanding of information communication. The book includes the following content:
- The burgeoning field of information research—Information Communication;
- The starting and ending points of information communication—Communicator and Audience;
- The bridge and of information communication—Information Communication Media;
- Self-communication of information—Information Inward Communication;
- Communication between individuals—Information Interpersonal Communication;
- Intra-group communication—Information Organizational Communication;
- The main form of information communication—Mass Communication;
- From the Hypodermic Needle Theory to the Spiral of Silence—Information Communication Effects;
- Moving toward the Internet—The Information Age and Information Communication.