Franchise Case Collection

Author: Yang Lijuan
Publisher:
Publish Date: 2004-01-01
Features: In the past 10 years of the development of franchising in China, how many billion yuan worth of businesses have been created? How many millionaires and billionaires have emerged? Although we cannot obtain a specific answer, we know that the answer must be thrilling. Internationally, franchising is known as the Third Commercial Revolution and is referred to by the American futurist and author of Megatrends as the most successful marketing concept in human history. Due to its characteristics of rapid business expansion without requiring massive investment, it can be anticipated that franchising will become a new growth driver for China's future economic development, with immense potential. This series of books is characterized by comprehensive content, close alignment with China's actual conditions, a focus on practice, and strong operability, aiming to provide practical assistance to readers in understanding the franchising industry and engaging in franchising businesses.
● Opportunities for success always exist, just that different eras have different paths.
● The 20th century was the era of starting one's own business, while the 21st century is the era of franchising!
● "I often think day and night, but it is better to learn for a moment!" Let us stand on the shoulders of the predecessors, absorb the wisdom of experts, and create our own businesses as soon as possible!
● Let us share the value of famous brands together! This book, Franchise Case Studies, is the fifth volume. It introduces 22 real, representative, and typical business cases of franchising systems in China, such as KFC, Quanjude, "Xiangwang," Xianzonglin Foam Tea, Chinese fast-food Honggao,, Lenovo 1+1, Legend Software,, Tan Youtou, and Rogers. It analyzes and explains the successful experiences reflected in these cases, as well as the lessons from failures, the obstacles encountered, and the doubts faced.