Modern Logistics (7th Edition)

Author: James
Publisher:
Publish Date: 2003-04-01
Features: Logistics is a dynamic and fascinating discipline, presenting both opportunities and challenges for current and future logistics managers. This book focuses on many practical issues that emerged in the 1990s. Major events in recent years that have driven logistics and supply chain management to focus on the 21st century include the widespread use of computers (especially the proliferation of small computers in the workplace), increasing emphasis on recycling, and the continuous adoption of electronic data interchange, making international operations more important. Logistics is a dynamic and fascinating discipline, presenting both opportunities and challenges for current and future logistics managers. From the title of the first edition "Contemporary Materials Circulation" to today's seventh edition "Modern Logistics," it is perfectly indicative of this. The renaming of the book as "Modern Logistics" in the fourth edition reflects the expanding responsibilities of professionals in this field. The revised edition focuses on many practical issues that emerged in the 1990s. Major events in recent years that have driven logistics and supply chain management to focus on the 21st century include the widespread use of computers (especially the proliferation of small computers in the workplace), increasing emphasis on recycling, and the continuous adoption of electronic data interchange, making international operations more important. Some case studies at the end of each chapter in this textbook require the use of computers. Instructors planning to use these cases should ensure that each student has access to a computer and software. Software can be requested in advance from Pearson Education Publishing. Many case studies use shipping rate tables authorized by a unified freight company. The publisher also publishes a separate instructor's manual. The content covers all aspects of the logistics field, exploring the importance of logistics in the development of business enterprises, logistics marketing channels, customer service systems, and the relevant details of product physical distribution, while emphasizing methods for enterprises to implement and control logistics, integrated logistics solutions, and looking ahead to the new challenges logistics managers may face in the 21st century. Target Audience: Entrepreneurs, senior management, marketing professionals, and faculty and students of economic management majors in colleges and universities.