Corporate Public Relations

Author: Jiang Minghua (Editor)
Publisher:
Publish Date: 2003-04-01
Features: To cope with the pressure of international competition and address issues in China's public relations industry, this book aims to help the business community and the public correctly understand and apply public relations, strengthen the recognition of its status and role, and promote the healthy and rapid development of public relations in China. From the perspective of business management, the book conducts research and exploration on the theory and practice of public relations.