Battlefield Guide: Network Investigation Manual

Author: Guo Qiang
Publisher:
Publish Date: 2004-01-01
Features: The key features of this series are: First, refinement. This series covers all aspects of survey content in detail. Second, operability. After reading the book, you can apply and practice it in real-world work, which gives it value and meaning. Additionally, the series includes many case studies, which is another feature. Learning from case studies is crucial for highlighting operability.
In this era where public opinion matters, in this society that values consumption, and in an age where surveys are everywhere, it is essential for everyone to master the basic tools to understand others, recognize society, and seize business opportunities. This tool is survey research. Relying solely on intuition in social interactions, business, or daily life will inevitably lead to being by the market and society. Since this is an era where public opinion takes precedence, understanding public sentiment through surveys is the fundamental duty of governments and civil servants. Public hearings are based on surveys. Superficial investigations are outdated. Providing professional survey techniques meets the demands of the times.
The emergence of a buyer's market in China has made consumers the kings of the market. Understanding consumer needs, grasping market trends, improving service satisfaction, and expanding product market share are the winning strategies for businesses in fierce market competition. Therefore, market research has flourished across China. As a fundamental tool for understanding society, seizing business opportunities, and knowing others, surveys are not only essential for government officials, market researchers in enterprises, and professional surveyors but also have become a compulsory course in China's universities and colleges. In modern society, survey research is increasingly becoming a basic literacy for the public, and it is also growing into a thriving industry.
As a sociologist, I am happy to promote the popularization of sociological knowledge, including survey research knowledge, because the popularization of social science knowledge should be an important part of scientific popularization. As a sociologist, I also appreciate and support the industrialization of survey research. Guo Qiang is a Ph.D. student I supervised, and he is willing to spread and popularize survey research knowledge, as well as the industrialization of survey research practices, which I fully support. Compared to similar publications, I believe this series has the following features: First, refinement. This series covers all aspects of survey content in detail. Second, operability. After reading the book, you can apply and practice it in real-world work, which gives it value and meaning. Additionally, the series includes many case studies, which is another feature. Learning from case studies is crucial for highlighting operability.