Newspaper Economy

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-09-01
Features: "Journalism Economy" is the second book in the Media Economy series. This book is a specialized study on the economy of the newspaper industry and its business techniques. Its main content is based on a relatively comprehensive and integrated analysis of the business conditions of thousands of newspapers (including journals) in China. From an economic management perspective, it summarizes and generalizes the laws and experiences of newspaper business activities, explores existing problems, and proposes constructive suggestions by combining advanced management models of the global newspaper industry. This provides theoretical and empirical evidence for the development of the newspaper and journal economy in China.