Heart-to-Heart Marketing: Communicating with Customers in the 21st Century

Author: Harry Oldfield
Publisher:
Publish Date: 2002-07-01
Features: By understanding the rules of this new marketing model, you can learn to attract new customers, better understand your customers, create extraordinary customer loyalty, find the hot spots of customer purchases, get the largest share of your customers' spending, make a message understood, give your customers a surprise, do effective market research, and educate employees to be customer-centric.