Knowledge marketing

Author: Liang Xingping
Publisher:
Publish Date: 2002-03-01
Features: One of the key features of this book is that it not only focuses on theoretical discussions of knowledge marketing but also dedicates considerable space to analyzing the difficulties and countermeasures in innovating knowledge marketing methods. By combining case studies and introductions, it tightly links theoretical exploration with practical operations, demonstrating strong practical value. It serves as an important reference for marketing theory researchers, faculty and students of economics and management at universities, as well as corporate decision-makers and marketing management personnel.