Photoshop 7.0 Classic Advertising Design

Author: Xue Jia
Publisher:
Publish Date: 2003-09-01
Features: This book focuses on introducing design methods and techniques for creating advertising works using Photoshop. The entire book is divided into 10 chapters, each consisting of one or two typical advertising works. From the most common display ads to billboards, flyers, POP, posters, newspapers, and more, it covers some of the most frequently encountered advertising formats in people's daily lives. These works are meticulously designed by multiple designers, not only showcasing strong representativeness but also containing a wealth of creative experience and practical Photoshop techniques. It is believed that readers will gain significant benefits after reading this book. The book provides in-depth yet easy-to-understand explanations of the creative concepts and design philosophies behind each advertising work. As long as readers follow the design process, they can complete advertising images with the same effects as those in the book. The book is written in a straightforward manner, with a clear and well-structured layout, complemented by illustrations. It is suitable as a self-study textbook for computer enthusiasts and also as a reference book for computer advertising designers.