Network Marketing Practice

Author: Luo ZuoHan / Geng Bin
Publisher:
Publish Date: 2002-08-01
Features: The era of the internet has arrived, and the new era has given rise to new marketing methods. This book addresses the needs of enterprises engaging in e-commerce and internet marketing by comprehensively integrating the latest achievements in domestic and international internet marketing theories and practices. It proposes an application architecture for internet marketing, covering main topics such as: internet marketing fundamentals, the environment of internet marketing, the construction of corporate websites, online sales and membership marketing, and internet marketing evaluation. The content of this book is comprehensive, concise, and highly practical, making it suitable as a textbook for internet marketing courses in universities and colleges, as well as for various e-commerce training programs. It can also serve as a reference for marketing professionals and managers in enterprises, and provide inspiration for corporate website planners and developers.