Be a freelance commercial copywriter

Author: Paulaman
Publisher:
Publish Date: 2004-01-01
Features: This book has received numerous prestigious awards: It was selected by the Book-of-the-Month Club, Quality Paperback Club, and Writer's Digest as a Best Book, won the Foreword Magazine's Best Book of the Year Award, and the Benjamin Franklin Award from the Association of American Publishers Marketing Association. It also received the highest five-star rating from Amazon readers. It has been widely praised by authoritative media: Major magazines such as Booklist, Library Journal, and Foreword have lauded it. Midwest Book Review in the U.S. said, "For aspiring freelancers, ad writers, scriptwriters, columnists, journalists, and anyone else who wants to make money through writing, this book is indeed worth reading." The book won the Book-of-the-Month Club's Best Book Award and received the highest five-star rating from Amazon readers. It is not just a pure commercial writing manual but rather "the art lies beyond the brush," helping you solve the various problems that may always haunt you, making it difficult for you to enter the industry or excel in it, even if your abilities could have made you a master of the field. The answers and insights to these problems cannot be taught to you by any university, writing master, or design master. The author tells you in the book how to start, what equipment you need, where to look for clues to find clients, how to deal with intermediaries like advertising agencies and studios, how to find the key decision-makers in a company without being blocked by secretaries, how to handle clients who are a "bunch ofs," how to make the second call, when to call for maximum efficiency, when it's necessary to send samples and detailed personal materials, how to fully understand client intentions and do better than they expect, what to do when your creative ideas clash sharply with clients, how to quote, how to calculate fees, and how to appear in front of clients at the right time when they need you. In short, he teaches us how to transform the seemingly chaotic world of freelance writing into a magic wand for financial freedom.