Old Shanghai Advertisement

Author: Yi Bin
Publisher:
Publish Date: 1998-04-01
Features: Old Shanghai's advertising forms are diverse and abundant, with a wealth of advertising talent. As an economic and cultural phenomenon, advertising embodies both commercial and cultural dualities, and it can be said that it belongs to a part of human cultural accumulation. As an old advertising professional, after reviewing the manuscript of this pictorial book, I feel gratified that this cultural accumulation has not been lost. Through this pictorial book, its inherent value can still be reflected. This pictorial book introduces various types of advertising, and the advertising images in the illustrated section are particularly outstanding. Although the number is not large, they play a decisive role. It takes advertising's promotional media as an entry point, providing a relatively comprehensive reflection of the overall picture of old Shanghai advertising, with high historical and reference value. Through it, people can glimpse a part of the economic and cultural development of old Shanghai. For advertising professionals and Shanghai history researchers, this pictorial book is worth reading.