Corporate Strategic Management: Theory and Practice

Author: Luo Min
Publisher:
Publish Date: 2003-04-01
Features: Strategic management is an emerging field of management studies, which initially formed a preliminary academic system in the mid-1970s in the United States. In recent years, it has developed into a rich and diverse landscape with numerous schools of thought. This book is primarily written for MBA teaching in China. Its main features are reflected in the following four aspects: First, it comprehensively grasps the emergence, development, and existing theoretical achievements of the theoretical and practical issues of corporate strategic management in China. Second, it conducts an in-depth analysis of typical cases, providing a comprehensive understanding of the broader context and offering targeted analysis of specific problems. Third, it employs a relatively comprehensive research methodology, providing strong empirical support for theoretical discussions and giving the book a rich case study and empirical feature. Fourth, it summarizes and returns to theory, ensuring that the research findings have practical guidance and real-world significance. The book presents novel perspectives, and the selected cases are highly contemporary, realistic, typical, representative, and targeted. The analysis and discussion are well-executed. The entire content forms a complete system of theory and practice in corporate strategic management, making it of significant practical and theoretical importance for business enterprises to implement and promote strategic management. It is suitable for entrepreneurs passionate about strategic management, officials in government economic management departments, and faculty and students in universities and colleges engaged in business management teaching and scientific research.