Consumer Goods Marketing Consultant: A Practical Guide to Market Competition: A Practical Guide to Market Competition

Author: Gu Songlin
Publisher:
Publish Date: 2000-05-01
Features: How to eliminate consumers' concerns and make them willing to 'take a risk' to try your new product? How to make your advertising more captivating and not get lost among numerous brands? How to make your product stand out on the shelves among many brands? In the fierce market competition, this book will serve as your consumer goods marketing consultant. Who can change the situation? Maybe this series of books! This is not just a set of books, but the accumulation of over a decade of exploration in Chinese-style marketing. This series does not contain dry theoretical teachings; instead, it addresses various marketing issues encountered in the Chinese consumer goods market through analysis and solutions, covering the entire scope of marketing. It is indeed an effective reference tool for consumer goods market operators to consult anytime. In the highly competitive consumer goods market, each company faces different specific marketing challenges; newly established companies face the issue of how to open up markets for their products, while mature companies face the challenge of expanding market share and pursuing sustainable high-profit growth. Regardless of your company's stage, you can find the answers you need in the 44 topics covered in this book.