Product Design and Development

Author: International Finance Corporation China Program Development Center
Publisher:
Publish Date: 2003-09-01
Features: Designed for small and medium-sized enterprise owners and managers, written by top international experts according to specific requirements and procedures, high quality, localized. The entire series is easy to understand, intuitive, and engaging; self-study and self-assessment to deepen comprehension; case studies to focus on practical application; modular design for customizable needs. Products and services are the core of your company, so it is crucial to design and develop them meticulously. You must be able to identify the product features your customers prefer and design accordingly. Additionally, you need to determine branding, packaging, labeling, and product support services. By studying this book, you will be able to:
Identify five types of products and services;
Distinguish between consumer goods and industrial goods;
Determine five essential product decisions;
Describe three levels at which a product adds value for customers;
Identify two primary sources of new product ideas.
The International Finance Corporation China Program Development Center is an international aid agency jointly funded by the International Finance Corporation of the World Bank Group, the governments of Australia, Switzerland, and the United Kingdom, and directly managed by the International Finance Corporation. Its mission is to support the development of small and medium-sized enterprises in China. The Center will provide the following three types of services:
Direct assistance to small and medium-sized enterprises to enhance their competitiveness, improve product quality, strengthen environmental awareness and sustainability, and meet their needs for new technologies, strategic partners/investors, corporate governance mechanisms, and equity or debt financing.
Technical assistance to local professional service providers directly related to small and medium-sized enterprises, nurturing and improving their ability to serve private enterprises.
Close collaboration with the Sichuan Provincial government and other relevant decision-making departments to improve the business environment for private small and medium-sized enterprises.
This book aims to provide operators with assistance at every stage of the marketing process. It introduces a specific aspect of enterprise marketing. It is highly practical, offering numerous opportunities to apply and reinforce the knowledge you gain from the book, which will undoubtedly help you achieve your career goals.