Capture the future of the enterprise

Author: Beth Rogers
Publisher:
Publish Date: 2003-09-01
Features: This book does not assume that corporate decision-makers can predict the future, but rather that they can infer potential future scenarios and prepare for them. Thoughtful preparation will give companies a competitive advantage, which is something many companies have been severely lacking. To grasp the future of our companies, we need to go beyond normal planning models—certainly beyond annual budgets and even beyond cautiously crafted three-to-five-year strategic plans. We must never plan our own or our descendants' future based on a mere three to five years. And the time has come to make long-term plans for our companies.