Big deal

Author: Leo Sinderbrand
Publisher:
Publish Date: 2004-01-01
Features: This mastermind behind some of the world's biggest business deals reveals his action blueprint in a lively and engaging way, making the book highly readable and practical. As an unstoppable trader, Leo Sinderbrand has earned my admiration; as a writer, he has won me as a reader. In The Big Deal, he guides us into various rooms where he has demonstrated his prowess in front of some of the greatest traders of our time—Jack Welch of General Electric, Jerry Levin of AOL-Time Warner, and Rupert Murdoch of News Corp. Sometimes he aligns with them, and other times he stands in opposition. Through his personal experiences, the author brings to life the thrilling and dramatic scenes of top-level trading in our era: how AT&T defeated the mighty Microsoft to acquire the cable giant MediaOne for $60 billion; and how the largest cable operator in the U.S., TeleCommunications Inc. (TCI), sold for $54 billion in just 12 days to AT&T.