Supermarket marketing

Author: Chen Haijuan
Publisher:
Publish Date: 2003-08-02
Features: The introduction of supermarkets to China began in the early 1980s. In 1981, Guangzhou Friendship Store pioneered the first supermarket in China (later referred to as "self-service supermarket"). After that, supermarkets in China went through stages of rise, decline, stagnation, and revival. It wasn't until 1991 that a truly supermarket was established in Shanghai, which is Shanghai Lianhua Supermarket. This book provides a detailed explanation of various supermarket marketing strategies, along with numerous case studies from both China and foreign countries. The book consists of thirteen chapters, covering topics such as supermarket business models and target market positioning, store location selection for supermarkets, commodity procurement and management in supermarkets, and pricing strategies for supermarkets. Each chapter is accompanied by typical case studies.